Recruitment marketing if one of the top topics in the recent years. As recruiters and companies experience a time, when vacant positions are more than candidates, the competition is intensive. This is where recruitment marketing makes all the difference. The goal is to attract quality candidates by using various marketing elements.
Recruiters do not need to carry out a complex recruitment process. All it takes is to implement marketing essentials, to have the mindset of a marketer.
Here are some easy tips to get started!
The funnel
Before starting any activities, we can look at the Recruitment Funnel. It is an adaption of Marketing Funnel, which is used to increase conversion rate — people taking the actions that you would want them to do. So in the Recruitment Funnel actions are defined to lead candidates to apply for a job at the company.
A+E+N+C= Recruitment Marketing
To create Awareness, Consideration and Interest recruiters need to Attract, Engage, Nurture and Convert candidates to applications.
How to attract candidates? A good Employer Brand is one of the key components for attracting qualified candidates. Companies such as Google and Amazon are known for being great workplaces. Also, companies should develop their EVP (Employee Value Proposition), which is a magnet to attracting candidates. What is your company’s unique offer? Flexible work hours, free meals or weekly events?
Engagement also stands for creating relationships with candidates. It is time- consuming activity. Some positions may not have a lot of potential candidates, but some may have a lot. How to ensure positive candidate experience? It is essential to keep in touch, and it is not the easiest of tasks. This is one of the key reasons for companies to implement recruitment software.
Nurture. It may be common in Marketing to send newsletters to customers, to keep them updated on current offers and reminds them about the product or service. The same technique can be used to nurture candidates. The content is highly important in this case. The information needs to be carefully chosen. E-mails with advice, industry news and perception- shaping stories are considered as good practice in keeping your talent subscribed.
Time to Convert! Embrace the work that has been put in and enjoy the fruits of labour!
Recruitment Marketing metrics
To determine the success of your recruitment strategy, you need to measure metrics and calculate the costs. A successful strategy lowers the costs and improves time-to-hire, because you have attracted more qualified candidates to the position!
What is the easiest way to collect and analyze data? By using a software, of course!
staffin is a recruitment software, which offers automated communication with candidates in steps such as application and thank you emails. staffin also offers its users a report panel, where metrics can be set ( each company can define their own) and measure them to improve recruitment process and make it more effective!
