Branding is not only a term in Marketing, it can also have a big influence in a workplace. Some companies have even made a business out of it, helping other by offering these services. But this doesn’t mean that you need to outsource. If you have the willpower, you as an HR Manager can bring in the necessary people from Marketing and Communication and develop your company employer brand.
What are we working with?
No work can be done before you have gathered data. Some of the information your Marketing colleagues could already have, as they use it to keep up with customer preferences and habits. Then you should just gather data from your employees, probably you already carry out an employee opinion survey annually. Then you should add candidate experience data, as well as onboarding and offboarding information. You need information about employees even before they become a potential employee, and you need information up to the end of the employee life cycle. So basically, you need a lot if information.
Strategy in the studio!
We start our employer brand building process with defining mission, vision and values, as well as internal culture and personality. In this process you should also state you EVP (employee value proposition). EVP will also pay a key role in recruitment, so it is important to work on it. Make it your own. Then you can also easier define how all of this is applied to recruitment — who is your audience, what is your message and offer, what channels should be used to reach them?
Application.
Depending on whether it is an existing employee or someone who could become a employee in the next 1, 5 or 10 years, you need to choose internal and external communication tools to spread your message. Many employers could vouch that if they asked a random employee about what is the company offering, and moreover in terms of motivational package, they could not know. Companies spend time and money to develop these big projects, but they bring no futher benefits, because no one knows about it. Something that you would consider self-explanatory, others would not. If necessary, ask Communication Manager to step in and help with the part of communication.
You have put all of the hard work into building a brand, but what tools should you use? staffin is a recruitment software that would be a big help in communicating company brand to candidates. Create templates in the software that match company’s brand. Have a great job ad every time! With one lick of a button post them to channels of your choice — job boards, company’s career page and social media sites. Create e-mail templates in the software to send messages to canddiates, bringing communication to the highest level and in the tone that is suitable for the brand.
Choose staffin and improve your company’s employer brand today.
Apply here!
