Of course, if we look at Customer Relationship Management, the principles do not differ much from those in Candidate Relationship Management. Yes, it is exactly what we will do, we will look at candidates as our customers. The meaning of the acronym CRM has changed forever.
How to start?
Let’s look at Sales CRM. How does it work? It is basically a systematic approach to Sales process. Company defines all of the actions that need to be taken to acquire new customers. The reality is that if a company chooses to be proactive and aggressive in market growth, then it could even be up to and more than hundred interactions per week. It is not physically possible to keep all of that information in your head, so some sort of tracking and recording system, approach needs to be implemented.
What about recruitment?
During various recruitment projects, a company generates a candidate pool. And with each recruitment project it grows bigger. After GDPR, of course, there are limitations, but if a company gives the candidate a choice to keep candidate info for other positions, then they are still managing a candidate pool.
And sometimes, a recruiter finds more than one suitable candidate for a vacancy, it is just a matter of choice, but either of those people would be a great fit. Other times, candidates who are also great, but their professional experience might be more suitable for other profile, apply, and you would want to keep them around for future openings. Or even you head hunt ad find an amazing candidate, but they are caught up in project, these might be very relevant in construction, for project managers, as they will not leave the project unfinished. Also, they might be legally obliged to finish the project.
This is SALES!
Similar situation also happens in Sales. Sales Reps often approach leads without knowing for sure, whether they will close a deal. As the last step in Sales Funnel is win or lose a deal. Improved funnels also have steps after Closing, but that is another story. In the actual sales meeting with a potential customer both parties may come to a conclusion that in this point in time it may not be a match. Reasons could be many — budget, changes in company, acquisition or other circumstance, preventing a deal. But the cost may be added in the new budget, policies might change or even management can change. So many variables that are in play. So the Sales Rep records in a spreadsheet or a software, a meeting with a potential customer can also adds a task in calendar to keep in touch with this lead, as the timing might be right in the future. And this may go on for a couple of rounds, until there is a definite decision — deal or no deal. Until then, the lead is in the circulation.
So a recruiter who approaches recruitment strategically and systematically, will keep track of the candidate pool, keep in touch with those additional stars, send out friendly e-mail and ask about, what is going on in candidate’s professional life. A recruiter builds a network of great candidates. Which means that a next-level recruiter basically is a professional Sales Rep at the same time.
How can a regular recruiter with no previous experience in Candidate Relationship Management pull this off? Easy! The answer is staffin!
staffin is a recruitment software, which offers it’s users to keep in touch with candidates in all steps of recruitment process, and even after the position has been filled. Send automated e-mails to candidates about your decision, manage interviews and communication in calendar, differentiate the best candidates with including them in the “A team” of candidates, schedule tasks to keep in touch. And do not worry about trying to keep it all in your head, staffin will save all of this information for you!
Try staffin for FREE! Apply for a demo today!
